Woolworths
Sustainable Packaging Design
Sustainability has become a topical issue worldwide, with single-use packaging polluting the local and international environments. Over 40% of all plastic waste is from single-use packages (Elisabetta Cornago et al., 2021). Woolworths is a company that adheres to sustainable practices however despite its efforts to adhere to them , single-use packaging is still used for most of its products. Single-use packaging is known for causing detrimental effects on wildlife, including that of 700 species (WWF, 2020). This study will propose a feasible and sustainable alternative to Woolworth’s single-use packaging.
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Instagram will play a crucial role in the social media aspect of the campaign, featuring six unique posts specifically designed to promote the brand. These posts will be crafted to capture attention, engage the audience, and effectively convey the brand's message and values.
Description for additional image 3, explaining the design choices, materials used, and the impact of the sustainable packaging on the environment and customer experience.
Description for additional image 3, explaining the design choices, materials used, and the impact of the sustainable packaging on the environment and customer experience.